Customer Testimonials
“We started to use your [Purple Ice] midsummer in all our M1114s to replace the standard issue glycol coolant. Thank you for an awesome product. With ambient temps reaching well over 125° this summer, running with the A/C on was a lifesaver, quite literally!
When running the standard issue glycol …best we could do was 21.6 miles of WOT before the temp gauge reached 240° with the A/C off. After Purple Ice, I can now make the 33 mile one-way trip to Baghdad International Airport at WOT and never push past the 230° mark with the A/C on. Conclusion: The s--- f-ing works!”
—Sgt. Richard K. II, Camp Cuervo, Baghdad, Iraq
“I have a ’74 GTO with a 462 engine. I’ve been having a problem with it running too hot. I’ve tried using different pulleys, fans, thermostats and even built an air dam! Nothing has really helped. I went to get an aluminum radiator …but it would have to be custom made for about $800.
I don’t have that kind of money to spend. A salesman handed me a bottle of Purple Ice. He said it worked great in his Olds. I said, I’ll try anything once. Since then I’ve driven around town and on the freeway on cool and hot days. To my amazement the temperature has never gone over 200°! THANK YOU, THANK YOU, THANK YOU!!!”
—Anonymous customer, Akron, Ohio
“Recently I purchased a used Fleetwood American Dream Motor Coach DVS 40’. Prior to picking it up I asked that all the filters (oil, transmission, fuel, fuel separator) be changed and that all lubricates be changed to Royal Purple. I was asked why Royal Purple and my response was I don’t want to have any issues after I purchase the coach. All of my vehicles run Royal Purple, 2004 H2 Hummer, 2006 Pontiac G6, and a 2008 Corvette Z51. As you can tell I love your products. Why you may ask? Because they protect.”
—Lloyd M., Grand Prairie, Texas
“I have used Royal Purple oils for some time and, now I am enjoying the remarkeable quality of Purple Ice, Max ez, Maximum performance Grease, and, Max Film. As a Royal Purple only family, we have your products in every orifice possible on every mechanical thing we own, vehcles, Atvs,Lawnmower, trimmer, and, chainsaw. They are unbeatable in my book and, I will continue to use them solely.”
—Michael B., location unknown
“I started using Royal Purple as soon as I found it here in hot Hawaii. Never had to do a valve job, and at 240,000 miles the compression on all cylinders was still within the low side factory specs. When I started using Royal Purple Ice the engine temperature dropped about 20 degrees. I was sold and when I recently bought a new Honda 2005 CRV and have used both the oil and the coolant treatment, the engine runs much cooler (at the lower 1/3 of the temperature range) and I get better gas mileage.”
—Mr. Bill, Hawaii
“I am a Combat Engineer in Iraq presently. The summers here can be in 140’s in direct sunlight. That kind of heat is hard on our trucks. Recently we used the Royal Purple, Purple Ice, in my Humvee and I went from running a engine temp of 240° (Almost over heating) in the middle of the day to 210-220°. Normal operation temp is 190-200°. So it helped! All of the trucks run better. It’s a great product!”
—Sgt. Nathan R., Iraq








